CONTENTS

1. Introduction

2. Theoretical section:
2.1.1 Development communication: Tracing its roots
2.1.2 How to define it?
2.1.3 The strategies of development communication
2.1.4 Media versus face-to-face

2.2 Analysing the research questions:
2.2.1 What are the reasons for success or failure of communication for development?
2.2.2 What can be done to make it more effective?
2.2.3 What is the influence of the cultural context? How can media campaign be used to realize the objective of development communication?

3. Empirical section:
3.1.1 What research methodology has been followed and why?
3.1.2 Rationale behind the choice of TCG and the questionnaire
3.1.3 TCG: Tracing its roots
3.1.4 Media versus face-to-face

3.2 Re-analysing the research questions:
3.2.1 What are the reasons for the success or failure of communication for development?
3.2.2 What can be done to make it more effective?
3.2.3 What is the influence of the cultural context? How can media campaign be used to realize the objective of development communication?

3.3 What can be an effective communication policy for TCG?

4. Summary, conclusions and future research
5. Bibliography
6.1 Appendix I
6.2 Appendix II
6.3 Appendix III